Today, I find myself reflecting on the journey that brought me here - as a co-founder of a wellness products company that’s now touching lives across the world.
It was 22nd August 2022 - 980 days ago - when I had a fateful meeting in South Africa. That’s when I met Cullen - a visionary in the world of mushrooms and a true mycological wizard - who would soon become not just a business partner, but a brother.
Over a coffee, we began shaping the vision - to bring the same mental clarity, focused energy, and alignment I had discovered to others facing the overwhelm of modern life in bustling Dubai.
More of this South African story unfolds in my next letter - so before we begin - let’s jump further back in time…the date is the 15th Jan 2020 (1931 days ago to the day), location: Singapore.
My Mushroom journey story all began with a work trip to my employer’s company HQ, working as a Senior Financial specialist, having just secured a new job; the need to ensure that I impressed the top management and getting an approval over the probationary period, was a lot to take in, especially with my high-performance mindset and the self-added pressure.
Covid had just been declared in China, and fears were rising across Singapore about possible lockdowns and travel restrictions. With overwhelm, mental fatigue, and uncertainty setting in, I found myself stuck in the office feeling home sick so I decided to take a walk and follow a colleague's suggestion to visit an all-vegan restaurant that his wife loved.
Little did I know that this day would set the course for where we are today as a company 5 years later - and it all began with a Lion’s Mane Curry!
Sweet little Chinese ladies serving canteen styled Singaporean and Chinese fusion dishes - my attention drew to what looked like a Chicken curry - I couldn’t believe my eyes - a fleshy meat that had the texture and tasted like chicken. As someone experimenting with the vegan diet - I was instantly hooked!
Arguing with the ladies in disbelief - how could this possibly NOT be chicken? “‘Mushroom! Mushroom!’ they insisted in unison, pointing to a sign with a furry white object: Lion’s Mane Mushroom”.
Still in disbelief, I Googled this incredible fungal specimen and was stunned - it had ALL of the answers to what I was struggling with - supporting mental clarity and flow state, reducing mental fatigue and anxiety. I needed this miracle cure! This was exactly the moment in my life which kick-started my fascination (obsession) and magical journey into the Fungi Kingdom!
That Lion’s Mane curry didn’t just nourish my body - it rewired my life’s path. I left that little canteen not just with a full belly, but with a burning curiosity that would grow into a purpose.
In the next edition, I’ll share how one bottle of Lion’s Mane extract and a powerful manifestation turned everything upside down: from finance professional to full-blown mushroom enthusiast and wellness entrepreneur in the UAE.
→ If you would like to receive a one-pager summary guide, helping match which Mushroom/s would work best for you, email us and type the word ‘Mushroom’ - and we will share this with you over email.
→ If you're curious about Functional Mushrooms and how they can support your own journey toward clarity and calm like they did for me, feel free to explore our website where you can find all of our amazing alcohol-free Mushroom products.
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